German program at Frost & Sullivan


INaWORD commenced work in March 2014 at Frost & Sullivan Consulting, a new partnership to help some of the consultants develop, to begin with, a foundation-level capability in German.

The participants are drawn from a cross-section of verticals, including Automotive & Transportation, Industrial Automation & Process Control, Environment & Energy & Healthcare, to name a few. With a fairly focussed presence in the European market, several of the group members are looking to develop a working knowledge of the German language, as this helps to build rapport with clients and improve the quality of interaction.

The engagement involves a practical, hands-on, “use-of-the-language” approach to learning, in which all participants will have opportunities to speak and listen to spoken German, through role plays, dialogues and other exercises.